GEO Tools Comparison 2026
VisivAI, Peec AI, Otterly, and Profound: the four main tools for tracking brand visibility in AI-generated answers. Side-by-side comparison of pricing, engines, and features.
Last updated: August 2026 · Sources: peec.ai, otterly.ai, getprofound.io, tryvisivai.com
Detailed comparisons
| Feature | VisivAI | Peec AI | Otterly | Profound |
|---|---|---|---|---|
| Pricing | ||||
| Free plan | Yes €0/mo forever | No 7-day trial | No 7-day trial | No Demo only |
| Starting price | Yes €29/mo | Partial ~€85/mo | Partial $29/mo | No $399+/mo est. |
| Target market | Yes SMB & agencies | Partial SMB & agencies | Partial SMB & agencies | No Enterprise |
| Features | ||||
| GEO score (0–100) | Yes | Partial Visibility score | Partial Metrics | Partial Citation metrics |
| Competitor analysis | Yes | Yes | Yes | Yes |
| Share of voice | Yes | Yes | Yes | Yes |
| Score history / benchmarks | Yes | Yes | Yes | Yes |
| Action plan / recommendations | Yes | Yes | Yes | Yes |
| Score alerts | Yes | No | No | No |
| Weekly email digest | Yes | No | No | No |
| AI revenue impact estimation | Yes | No | No | No |
| Free shareable AI report | Yes | No | No | No |
| Content / URL audit | No | No | Yes | Yes |
| Agent / crawler analytics | No | No | No | Yes |
| AI Engines | ||||
| ChatGPT (OpenAI) | Yes | Yes | Yes | Yes |
| Perplexity | Yes | Yes | Yes | Yes |
| Gemini (Google) | Yes | Yes | Yes | Yes |
| Claude (Anthropic) | Yes | No | Yes | Yes |
| Microsoft Copilot | No | No | Yes | Yes |
| Google AI Overviews | No | No | Yes | Yes |
| Grok, Meta AI, DeepSeek… | No | No | No | Yes 11 surfaces total |
| Total engines | Yes 4 | Partial 3 | Partial 4–7 | Yes 11 |
✓ = available · – = partial / varies by plan · ✗ = not available · Profound pricing is estimated from third-party sources; no public pricing page.
Frequently asked questions
- Which GEO tool has a free plan?
- Among VisivAI, Peec AI, Otterly, and Profound, only VisivAI offers a permanent free plan (€0/month, no credit card required). The others offer trial periods only, or no public trial at all (Profound is enterprise/demo-led).
- What is the cheapest GEO tool?
- VisivAI starts at €0/month (free plan) and €29/month for the first paid plan. Otterly starts at $29/month. Peec AI starts at approximately €85/month. Profound is enterprise-focused with no public pricing; estimated starting price is $399+/month.
- Which GEO tool tracks the most AI engines?
- Profound tracks 11 AI surfaces. Otterly tracks up to 7 engines. Peec AI tracks 3 engines (ChatGPT, Perplexity, Gemini). VisivAI tracks 4 engines (ChatGPT, Claude, Gemini, Perplexity).
- Which GEO tool estimates revenue from AI visibility?
- Only VisivAI includes an AI Revenue Impact module that estimates the monthly revenue attributable to brand mentions in AI-generated answers. Peec AI, Otterly, and Profound do not offer revenue estimation tied to AI citation rates.
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